15年前，樂高因為過度擴張和品牌稀釋瀕臨破產危機，當時Jørgen Vig Knudstorp成為第一位非家族成員的CEO，大膽推動組織轉型，成為本世紀最為人津津樂道的東山再起故事。
面對此次疫情，Jørgen和BCG亨德森智庫主席Martin Reeves分享了樂高的短中長期應變方式。此次危機讓許多企業意識到韌性(resilience)的重要性，也必須思考長期的企業永續責任。除此之外，他也提到想像力的重要性－不但要想像潛在的風險，也要用創意發掘危中之機。
A victim of overexpansion and brand dilution, LEGO was on the brink of bankruptcy in 2004, when Jørgen Vig Knudstorp became the CEO. The company’s turnaround story became one of the most famous business cases of this century.
Hear this interview with Jørgen by BCG Henderson Institute's Martin Reeves about LEGO’s response to the COVID-19 crisis and preparing for the more permanent shifts in the post-COVID era.
In addition to building resilience, Jørgen mentioned the importance of imagination - using imagination to think not only about what could go wrong but also to uncover new opportunities.
Listen to the interview with Jørgen Vig Knudstorp:
https://bit.ly/33ohAFl
Further reading:
BCG perspectives on COVID-19 更多BCG疫情相關洞察：
https://www.bcg.com/featured-insights/coronavirus.aspx
More stories on Comeback Kids 更多東山再起的轉型故事：
https://on.bcg.com/2VrLzaN
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